Project: IX Champions Night 2024
Role: Creative Lead / Brand Development & Event Strategy
Client: IX Telecom Sdn Bhd
Role: Creative Lead / Brand Development & Event Strategy
Client: IX Telecom Sdn Bhd
The Challenge
IX Telecom sought to transform its annual dinner into something far more impactful than a typical corporate event. The objective was to create a memorable experience that not only recognized and rewarded employee dedication but also fostered a strong culture of appreciation and reinforced a "Champion Mindset" throughout the organization. The challenge was to develop a brand identity for the event that was engaging, inspiring. It resonated deeply with all employees, moving beyond a simple "thank you" to a powerful statement of value and commitment.
My Strategic Approach
As the Creative Lead, I spearheaded the entire brand development and event strategy, focusing on a dynamic, sport-revolving theme to embody the "Champion" spirit. My approach involved:
1. Conceptualizing the "Champion Mindset": We established a core philosophy that every IX Telecom employee embodies the spirit of a champion, demonstrating resilience, perseverance, a drive for excellence, and a collaborative spirit. This became the foundation of the event's brand.
Cover
2. Developing a Distinctive Brand Identity: I led the creation of a vibrant and energetic visual identity, including:
ꞏ Proposed Logos: Designing multiple logo options (e.g., "IXCN24") that integrate the company's initials with the event's theme, ensuring versatility and strong visual recall.
ꞏ Dynamic Color Scheme: Selecting a bold palette of purples, vibrant blues, and electric yellows (R-0 G-68 B-254, R-225 G-254 B-3, R-91 G-1 B-161, R-248 G-249 B-244) to evoke energy, excitement, and professionalism.
ꞏ Sporty Typography: Choosing fonts like "SPORTY PRO" and "ZUUME" to reinforce the athletic and competitive yet celebratory theme.
ꞏ Engaging Design Elements: Incorporating phrases like "LEVEL UP" and "GAME ON" as key visual motifs to energize the branding.
Props that were designed for the event
3. Crafting a Compelling Narrative: Beyond visuals, I defined the event's messaging, emphasizing that IX Champions Night was about recognizing and rewarding, fostering appreciation, building a champion mindset, and creating a truly memorable experience.
4. Strategic Event Integration: The branding extended beyond static visuals to an immersive event experience:
ꞏ Proposed Event Poster: Designing a powerful poster that communicated the event's purpose and date (10/12/2024), inviting employees to "RISE!" and "JOIN THE CELEBRATION."
ꞏ Dynamic Video Concepts: Proposing video styles akin to professional sports broadcasts (e.g., EPL, NBA, MLB) for a "2024 Wrap-Up Video" and an animated "Appreciation Video" featuring personalized avatars, further cementing the sport theme.
ꞏ Interactive Event Highlights: Conceptualizing mini-games, food experiences, and face painting to ensure an engaging and immersive atmosphere that aligned with the "Game On" spirit.
The montage before each segment during the event
The introductory video
The Impact
The IX Champions Night 2024 project was a resounding success in transforming a traditional corporate event into a highly anticipated and deeply meaningful celebration. By meticulously developing a cohesive, sport-revolving brand identity and integrating it across all touchpoints – from visual assets to event activities – we successfully:
ꞏ Elevated Employee Morale: Created an immersive and engaging experience that made employees feel truly valued and recognized as "Champions."
ꞏ Strengthened Brand Values: Reinforced IX Telecom's commitment to its employees and cultivated a positive, supportive work environment.
ꞏ Achieved High Engagement: The dynamic and interactive nature of the event, driven by its strong brand theme, ensured high participation and a memorable experience for all attendees.
This project stands as a testament to my ability to not only lead comprehensive brand development from conceptualization to execution but also to strategically align creative initiatives with core business values to achieve significant organizational impact.
